Optimize your sales and account management skills to build, deepen and extend customer relationships.
Become a trusted adviser with solutions linked to your customers' key strategic drivers.
Enhance your processes and skills for selling, managing accounts and negotiating to increase the lifetime value of your customers.
CASE EXAMPLE: Cross-Cultural Selling
Challenge: Bankers in multiple branches needed to effectively sell home mortgage loans and other banking solutions to the rapidly growing market of U.S. citizens moving to Latin America; they also needed to work more effectively with cultures in numerous countries, including the central offices located in Europe and the United States.
Core Objective: Enable the bankers to effectively sell banking solutions in English to customers with very different cultural values and behaviors.
CASE EXAMPLE: Sales and Account Management Training
Challenge: Broaden knowledge and skills inventory of highly motivated and rapidly growing sales and account management teams in a complex digital advertising business with multiple types of clients.
Core Objective: Elevate the sales and account management teams’ skills to increase customer acquisition, customer loyalty and satisfaction, and the ability to negotiate more effectively.