What do your customers and
employees REALLY think?
We’ll give you
a clear understanding
of your stakeholders,
inside and out!
Inform your
strategies with
trusted research data
External market research
How does the market feel about
your product(s) and brand?
your product(s) and brand?
Internal organizational strategy
Do your stated organizational values differ from
employee perceptions and behaviors?
Our research services help organizations assess
stakeholder sentiment from multiple perspectives.
stakeholder sentiment from multiple perspectives.
A comprehensive
market assessment
market assessment
What’s market sentiment towards
your company’s products or brand?
your company’s products or brand?
How are you positioned
relative to your competitors?
relative to your competitors?
How do the latest trends
affect demand for your offers?
affect demand for your offers?
Our market research takes a systematic
view of your operating environment to
drive effective market strategies.
view of your operating environment to
drive effective market strategies.
Your organizational
culture
You’ve worked hard to define and promote the
desired values for your organization.
desired values for your organization.
Do your employees reflect those values in their
thoughts and behaviors?
thoughts and behaviors?
To support your organizational development, we help you:
Define and clarify
your core values
your core values
Assess perceptions of
those values throughout
the organization
those values throughout
the organization
Determine initiatives to
support your
organizational culture
support your
organizational culture
The research
process
You’re unique, and our proven research process reflects this!
Whether your focus is inward or out, we design research
tailored to your needs, reflecting your internal environment
and market dynamics.
tailored to your needs, reflecting your internal environment
and market dynamics.
Situation Analysis
- Opportunity
- Environment
- Objectives
Exploratory
- Secondary
- Concept/pilot
- Qualitative
Quantitative
- Survey design
- Data analysis
- Strategic insights
Make decisions based on the data. Leverage this
analysis to inform strategic initiatives that ensure
you compete, thrive and grow.
analysis to inform strategic initiatives that ensure
you compete, thrive and grow.
Multiple ways to
work with us
We’ve provided focused research to full-blown business
plans for clients across industries.
plans for clients across industries.
A few examples:
A national fitness center
- Multiple qualitative & quantitative assessments of members
- Competitive analysis, customer satisfaction, purchase intent
- Depth interviews: senior execs to staff, government stakeholders, etc.
Numerous biotech companies
- Opportunity analyses, segmentation, proposed marketing mix
- Comprehensive marketing plans for product launches
- Primary & secondary research to diagnose revenue loss
Global industry associations, EdTech companies
Assessing potential for new training program launches
- Turnkey internal/external secondary research
- Expert interviews and in-depth qualitative and survey research
- Sizing and segmentation for global markets
- Complete business plan development based on comprehensive data
Organizational development, values and culture
- Focus groups, depth interviews and surveys to assess organizational culture
- Extensive secondary research coupled with qualitative interviews to define cultural norms in multiple regions of the world
- Assessments of team cultures combined with facilitation and coaching
